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Purpose

The purpose of this paper is to present a continuous improvement methodology developed in an aerospace company that is successfully being used by other companies in various industries.

Design/methodology/approach

A case study was undertaken at a medium‐sized aerospace company for over a span of one year. Data was collected through in‐depth interviews, attendance at formal and informal meetings, observation, and company documentation.

Findings

The paper provides an overview of a continuous improvement methodology known as Achieving Competitive Excellence (ACE™), which aims to achieve world‐class quality in products and processes. The paper describes in detail the tools and techniques needed to implement and maintain the methodology. It was found that the company is very successful in addressing a wide range of aspects in the organization, always with the viewpoint that the customer is number one. This methodology is successful to the point that it is being used by other companies in various industries.

Practical implications

The approach of the ACE™ methodology can be applied to a variety of companies.

Originality/value

This paper presents for the first time the comprehensive Continuous Improvement methodology ACE™. The paper should be of value to practitioners of continuous improvement programs who are interested in a comprehensive approach to achieving excellence.

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