Benchmarking

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Benchmarking

Sylvia CodlingGower£25

Keywords Benchmarking, Company performance,Competitiveness

To indulge in benchmarking is simply being competitor-aware; comparing the organisation openly and honestly with others (who have been selected on the basis of being "fair" comparators) in order to recognise the standards that apply in the marketplace, and our performance in relation to them. Used wisely, benchmarking leads to enhanced and improved behaviour and performance ­ and to competitive advantage. This book is aimed at those who want to understand the fundamentals of benchmarking and the benefits it brings. It goes further in equipping the reader to use the technique to good effect in their own organisation. There are numerous tables and figures to illustrate the text and there are sets of common questions ­with answers! ­ and case studies to further demystify the subject.