Oxy-dental

Oxy-dental

I have read quite a bit recently about products from the likes of Cognos,Business Objects and SAS. They all claim to be offering "business intelligence" products. Now, I ask myself whether the honest but tough businessmen to whom I refer above became successful on the basis of deep analysis of business intelligence data. I doubt it. "Business intelligence"may even be an oxymoron – but it is certainly something invented for diligent managers rather than for entrepreneurial businessmen. Of course, it is invented by businessmen, hoping to sell into a new marketplace.