Work Study Volume 38 Issue 10

The rise of the ‘green movement’ in Europe over the last 10 years has been quite astonishing. From being dismissed as cranks and eccentrics, they have reached the position where they are either important pressure groups (as in the UK) or have real political power (in those countries that have proportional representation). This pressure and power has implications for the way in which businesses carry out their activity. We are already seeing the ‘greening’ of commerce, starting with those organisations who are nearest to the end user such as retail stores. This ‘greening’ process will move backwards up the supply chain over the next few years to influence many organisations.