New Developments in Innovation Diffusion Available to Purchase

Discusses the meanings of innovation and innovation diffusion, how innovations are affecting US corporations, and the developments that are emerging to improve innovation diffusion. Examines the implications of innovation for corporate culture and developments in innovation diffusion and organizational structure, such as international and national alliances. Concludes that managers must be aware of the importance of innovation diffusion, and successfully create cultures and alliances which facilitate the adoption of innovation.