Negotiate to Win

It is surprising how often we need negotiation skills, both in our working lives and in the rest of our lives. It is also surprising how many of us have never had any training in these skills; it is just assumed that negotiation comes naturally. In a business setting,negotiation is usually associated with two areas. The first is the commercial arena of buying and selling. We negotiate prices for many of the things we buy –and for the things we sell. Doing a deal can be an important part of business –and can make the difference between profit and loss.