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Re‐engineering is a “hot” topic for managers. Many are aware of the spectacular claims made for re‐engineering; fewer realize the infrastructure necessary to apply re‐engineering successfully. Suggests that organizations have a simplistic or a limited view of the potential of re‐engineering; outlines critical success factors that organizations must be aware of, and sets out approaches to delivering the real potential of re‐engineering through a structured approach to interpreting the basic concepts

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