Webs ‐ a new strategy for the information age?

Defines webs as a cluster of companies which collaborate around a particular technology, and asserts that two preconditions are essential for their formation; states these to be a technological standard and increasing returns, and discusses the implications of these to participants. Sees two possible strategic roles for participants: adaption and shaping, and lists the success factors appropriate to each. Forecasts the development of customer webs, organized around market segments, and market webs, organized around particular transactions.