Managing green productivity: a case study

Productivity is concerned with the effective and efficient transformation of resources into desired outputs. Manufacturing, traditionally, has paid great attention to this conversion in terms of its effect on organisational profit but not on its harmful environmental effects. As pressures rise to establish “green manufacturing” processes, the issue becomes one of both being seen as socially responsible, and as conforming to increasing legislative and regulatory frameworks. “Green manufacturing” implies the minimisation of (especially harmful) waste. Introduces a particular approach to addressing the concept of “wastivity” (a variation on productivity that involves the identification of both “structural” and operational waste) and describes a case study in an Indian manufacturing organisation at which the approach was used.