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As a result of the changing environment, business organizations need to redefine their goals and strategies and adopt new practices. The success of these changes greatly depends on the company’s ability in development and use of an effective set of performance measures. The traditional financial measures are often inappropriate and insufficient; and management faces some obstacles in their efforts to develop new non‐financial measures. This article discusses three main obstacles: What to measure? How to collect data? And, how to get managers to use the new measures? Some guides to overcoming these obstacles are presented.

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