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Purpose
The purpose of this paper is to examine the challenges facing European manufacturing industry in an age of increasing global competitiveness and to explore models for survival.
Design/methodology/approach
The paper reflects on trends in global manufacturing and examines the issues faced by European manufacturers.
Findings
Manufacturing still has an important role to play in ensuring community welfare; and there are ways in which European manufacturing industry can establish a secure future.
Practical implications
The paper suggests ways in which industry, supported by government, might change to become more competitive in an era of global competition.
Originality/value
The paper presents a useful exploration of the issues and challenges facing modern manufacturing organisations in Europe.
© Emerald Group Publishing Limited
2008
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