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Purpose

The purpose of this paper is to test the supply chain (SC) strategies and the linking of SCs to SC strategies in line with Lee’s (2002) model.

Design/methodology/approach

The paper used an empirical survey of 134 large industries to test the hypothesis suggested and strengthens the existing theories.

Findings

Companies and SC measures are matched distinctively to their respective SC strategies.

Research limitations/implications

Even though the research is only one of the few on case considered, it is not without limitations. The benefits from matching SC measures to the SC strategies are not quantified. Besides, continental wise survey is needed to come with further improved theory.

Practical implications

Different SC types require typical SC measures in order to increase competitiveness. Linking SC performance to the respective SC strategy is compulsory.

Originality/value

The research can be considered the only one of the few in the continent in general and a case country in particular. It is also the first of the type in the world in testing Lee’s model as far as the authors’ knowledge concerns.

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