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Purpose

The purpose of this paper is to build theory concerning the role of discourse in strategic renewal and green knowledge management.

Design/methodology/approach

The approach entails an application of discourse theory to the strategy process literature, a review of the knowledge management (KM) literature and examination of examples in the context of organizations' sustainability initiatives.

Findings

A discourse-based model of green knowledge management, with associated research propositions that address each element of strategy renewal, is developed.

Research limitations/implications

The model and propositions in this paper may help to spur future management research that draws on a variety of discourse analytic tools, and advances our understanding of KM focused on environmental sustainability.

Originality/value

A discursive perspective on green knowledge management allows for a broader and more dynamic view of strategy process. This paper foregrounds the dynamic nature of strategy process in exploring the nature of discourse, and suggests that green knowledge management addresses a key megatrend that may form a foundation for strategic renewal.

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