Influence of customer participation in new product development: the moderating role of social media Available to Purchase

Sonica Rautela is a young professional currently pursuing her doctoral degree from Symbiosis International Deemed University Pune, Maharashtra, India. With Masters in Business Administration, she has more than seven years of teaching experience at postgraduate and undergraduate levels. For her, teaching is a passion rather than a profession. Her interest areas include social media, service marketing and brand management. She has also published research papers in reputed journals.

Sarika Sharma is Professor at the Symbiosis Institute of Computer Studies and Research, Symbiosis International (Deemed) University, Pune, India. She is member, board of studies for faculty of computer studies at the university. She has teaching and research experience of 20 years. She is an author of six books on data mining for CRM, project risk management and information technology management. She has more than 50 research publications to her credit in international and national journals of repute and has presented her research work in various conferences. She is a research supervisor for Ph.D, and four of her students got the degree awarded. She is a life member of professional bodies like the Indian Science Congress.

Dr. Shreya Virani is Assistant Professor in Symbiosis Centre for Management Studies, Pune. She has 15 years of teaching experience. She has completed her Post Graduation in Management with Finance Specialization. She has been awarded a PhD in Management from Tilak Maharashtra Vidyapeeth, Pune. She has a number of research papers at her credit. Her area of research is basically financial inclusion, General Management, Corporate finance, etc. she has successfully completed corporate research projects, assignments and Minor research projects funded by Symbiosis International (Deemed) University in the capacity of Principal investigator.