Why enhanced service productivity a catalyst for transformation? Optimizing efficiency with flexible service business models

Arjun J. Nair holds professional memberships in several organizations, including the International Management Research and Technology Consortium in New York, the International Association of Innovation Professionals, the American Management Association, the National Human Resources Association and the Institute of Research Engineers and Doctors (Senior Member of the Universal Association of Arts and Management Professionals). With over 18 years of practical work experience in a variety of industries, such as education, exporting, hotel food and beverage, restaurant management and management training, he offers expertise in curriculum development, project management, lecturing, tutoring, general management, business administration, business development, staff management and public relations. He is a strategic thinker who has made significant contributions to training and facilitation, business development and the operations and management aspects of various

Sridhar Manohar currently works at the Doctoral Research Center of Chitkara Business School, Chitkara University, Rajpura, Punjab. They completed their doctorate in the area of services marketing from. VIT Business School, VIT University and hold a bachelor’s degree in technology and dual master’s degrees in business administration and organizational psychology. The author is also certified with FDP at IIM-A and possesses expertise in service marketing, innovation and entrepreneurship, scale development process, and multivariate analytics. Their interests lie in teaching business analytics, innovation and entrepreneurship, research methodology, and marketing management. The author has published around 20 research papers that include Scopus-listed and ABDC-ranked international journals such as Society and Business Review, Benchmarking: An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, and International Journal of Business Excellence. They have also presented papers and ideas in numerous international conferences.

Amit Mittal has over 2 decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. At Chitkara University his current mandate is to manage and coordinate the PhD programs, research publications and international/domestic research collaborations.