Merry widows
Merry widows
In a £100,000 deal Scottish Widows plans to use an enterprise decision support system from MicroStrategy, a leading worldwide provider of mission critical decision support systems, to learn more about its 2 million existing customers and improve its marketing strategies. Scottish Widows is the UK's sixth largest provider of life, pension and unit trust products. To address increased competition in the financial services market the company is looking to maximise the potential for extra revenue within its existing customer base. To achieve this Scottish Widows is overhauling its customer data warehouse and providing heavy-duty front-end analysis tools from MicroStrategy. As part of its data warehouse project Scottish Widows began to survey the decision support tools market in July 1998. From a final shortlist of vendors Scottish Widows chose MicroStrategy's DSS Agent. DSS Agent's ROLAP technology will allow the company to carry out customer queries to a level which many multidimensional OLAP solutions could not. The initial phase of the DSS Agent project is under way. This phase will address the analysis of the customer data within the Scottish Widows data warehouse. For more information, please visit MicroStrategy's Web site: www.strategy.com .
