B2B: How to Build a Profitable E-commerce Strategy

B2B: How to Build a Profitable E-commerce Strategy

Michael J. CunninghamPerseus BooksISBN: 0738203343$27.00Keywords:Marketing strategy, Internet

This book provides a blueprint for creating a profitable business-to-business Web strategy (assuming the initial B2B idea is sound, of course!). It describes established B2B success stories, including Cisco Systems and Dell Computer, and newer entrants including VerticalNet, Travelocity, and eCredit.com, to illustrate how any company can navigate cyberspace to commercial success. Cunningham explains the technology underlying the B2B business model and reveals the specific ways that B2B e-commerce can cut transaction expenses, aggregate buying power, and exploit the efficiencies of a single market. The book takes a complex subject and breaks it into easy-to-action steps and provides a "how to" game plan for succeeding in online business.