Innovating at the Edge: How Organisations Evolve and Embed Innovation Capability
Innovating at the Edge: How Organisations Evolve and Embed Innovation Capability
Tim JonesButterworth-HeinemannISBN: 0750655194£21.99
This – as the title suggests – is a book for those who are looking to improve performance through embracing new ideas, working in new ways,creating new products and services, and generally challenging the status quo. Jones helps to explode some of the myths around innovation – especially in terms of it being something only for the chosen few. He is clear that, although there is no quick fix solution, all companies can build the capabilities and culture necessary to drive more innovative growth. He goes on to use a variety of case studies to show that if people share a vision and the right incentives and commercial rigour are in place on top of a broad enough market radar, then organisations are on the right journey and can make real progress through innovation. Jones then goes on to develop a five-step plan for sustainable success.
The case examples show how companies such as Egg, Dyson and Smint are redefining their markets, how organisations such as ARM and Qualcomm are deriving their soaring revenues wholly from licensing, and how firms such as Nokia and Nike are constantly evolving their product portfolios and associated value propositions. Jones shows where these strands fit within an overall context of innovation evolution, and demonstrates that the inter-relationships between strategy, process and organisation are the key enablers for achieving innovation improvements.
