Supply quality

Supply quality

Emirates SkyCargo has launched a major campaign called Step Forward to address the supply chain management needs of its customers. "Old business rules are being replaced with new ways of working. The growing trend for end-to-end supply chain management has created the need for new business relationships that go beyond current boundaries", said cargo director Ram Menen. The airfreight division of Emirates Airlines said it will pursue the expansion of the supply chain through partnerships with forwarders and agents in order to provide cargo customers with wide-ranging logistics services. Step Forward consists of a series of two-day workshops held at the Emirates Aviation College that began last October and is running through to this June. The workshops explain the basics of the supply chain and its impact on the freight business; and detail the airline's strategic direction by expanding the supply chain through business partnerships with forwarders and agents. The workshops also review Emirates SkyCargo's overall business strategy and the tactical tools to be implemented at station level. The intention is to communicate changing customer requirements in the air logistics market and to examine the extent of the potential market. Dubai-based Emirates said the new program is an extension of the Step Back quality improvement program of two years ago.