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Keywords: ASEAN
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Journal Articles
The role of social media in enhancing performance measurement systems for small and medium enterprises (SMEs)
Available to Purchase
International Journal of Productivity and Performance Management 1–23.
Published: 11 May 2026
... and medium enterprises (SMEs) ASEAN Brunei Social media has rapidly evolved into a useful platform for information exchange, branding and business growth, with SMEs increasingly recognising its potential to extend market reach and achieve diverse business objectives (Rashid and Jamal, 2023 ; Ting...
