... about LST and AST while attempting to align and gain maximum benefit. One of the key findings is that an LST finds it difficult to create adaptability (ADP). But better alignment (ALN) among the market priorities and operational capabilities may improve the firm's competitive capabilities (FCCs...

...) and employee-related factors (intrinsic motivation, skill flexibility, skill level, proactivity, adaptability, commitment) and their impact on EP. Design/methodology/approach A new research model that examines the relationships between these factors and EP is proposed utilizing the structural equation...