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Keywords: Clicks‐and‐mortars retailers
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Journal Articles
Clash of the e‐commerce titans: A new paradigm for consumer purchase process improvement
Available to Purchase
International Journal of Productivity and Performance Management (2012) 61 (7): 805–830.
Published: 14 September 2012
... efficiencies to both e‐tailers’ and clicks and mortars’ supply chains. Sameer Kumar can be contacted at: sameerkumar724@gmail.com © Emerald Group Publishing Limited 2012 Electronic commerce Clicks‐and‐mortars retailers Pure e‐tailers Customer accommodation Cash conversion cycle Customer...
