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Keywords: Cross‐functional alignment
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Journal Articles
Sales and operations planning and the firm performance
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International Journal of Productivity and Performance Management (2012) 61 (4): 359–381.
Published: 20 April 2012
... (Christopher, 1998). Cross‐functional alignment and integration within a firm and in the supply chain are essential ingredients for businesses' survival and expansion in a global economy that is characterised by fierce competition, short product life cycles, and technological complexity (Bowersox et al...
