Keywords: Customer orientation
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Productivity and Performance Management (2006) 55 (5): 400–422.
Published: 01 July 2006
... impossible to make accurate forecasts. Another output of the research was the development of an “integrated customer orientation” (ICO) model. Research limitations/implications The research in this paper used a single site action research investigation so should be interpreted within the specific company...
Journal Articles
Work Study (1997) 46 (4): 135–136.
Published: 01 July 1997
... before such expenditure is made, and advocates the adoption of more customer‐based systems. © MCB UP Limited 1997 Customer orientation Just‐in‐time Kaizen Mass customization MRP MRP II Production planning Change is a very fickle mistress. No sooner has one fresh new idea swept...

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