... reality of a Brazilian company with a low technological intensity. The study aims to quantify and determine the impacts of marketing decisions on delivery performance and on flexibility of the operations area. Design/methodology/approach A longitudinal case study was conducted and the variables used...

... to describe the behaviour of one‐piece flow processes. This model‐based method depicts the correlation between the delivery reliability and mean WIP level of single manufacturing systems and enables a goal‐oriented modelling as well as a controlling of single manufacturing processes. Findings...