... carbon product design, proactive environmental strategy, eco-innovation and firm performances in the Indian context. This section provides a review of the literature related to the empirical study of green supply chain management, proactive environmental strategy and eco-innovation and it is explained...

.../methodology/approach The research conducts a Systematic Literature Review to identify the main criteria in HOs from the beneficiary's view. Also, we conduct an empirical study based on a survey and a case study to validate the findings in a real-life setting. Findings Considering 25 papers...