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Keywords: Green marketing
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Journal Articles
International Journal of Productivity and Performance Management (2020) 69 (8): 1609–1626.
Published: 29 July 2020
... points out that green trust do not mediate the relationship between green knowledge and purchasing behavior. The green marketing concept evolved from the classical marketing concept around the 1980s (Chahal et al., 2014). The green revolution is vital to the marketing discipline as firms...
