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Keywords: Innovation strategies
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Journal Articles
International Journal of Productivity and Performance Management (2022) 71 (8): 3556–3580.
Published: 10 May 2021
...-based pricing and innovation strategies and the indirect effect of market orientation on market performance. As for moderation, the authors identified that profitability moderates the relationship between value-based pricing and market performance, and the degree of sales projection moderates...
