... of companies in the automobile sector, the dynamic interactions among its subsystems have not received due attention in the literature. Based on the Malcolm Baldrige National Quality Award model, this paper develops causal relationships among the different variables that represent “enablers” and “results...

... Reviews the impact of interactive marketing, and defines it as any kind of marketing which takes place through interactive media; details the trends in the numbers of people connected to the Internet, and lists the marketing advantages in terms of low cost per contact, but sees data security...