... physical and virtual touch‐points. More recently, marketing researchers have explored the role of technology in the functional dimension of service by studying interactions with customers through web sites and other forms of technology‐based self‐service. These studies have found a positive effect...

...Zoe Radnor; Mike Kennerley; David H.B. Bednall; Michael J. Valos Purpose To investigate whether strategic orientation affects the evaluation of specific market research projects in for‐profit firms. Design/methodology/approach A small‐scale follow‐up survey was conducted, building...