Keywords: Marketing agility
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Productivity and Performance Management (2025) 74 (9): 3077–3102.
Published: 29 April 2025
...Kai Haverila; Matti Haverila; Caitlin McLaughlin; Muhammad Mohiuddin; Zhan Su Purpose This study utilizes the principles of dynamic capabilities to examine the interrelationships among marketing agility, marketing capabilities and perceived market and financial performance. It further investigates...

or Create an Account

Close Modal
Close Modal