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Keywords: Pure e‐tailers
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Journal Articles
Clash of the e‐commerce titans: A new paradigm for consumer purchase process improvement
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International Journal of Productivity and Performance Management (2012) 61 (7): 805–830.
Published: 14 September 2012
...Sameer Kumar; Jessica Eidem; Diana Noriega Perdomo Purpose The motivation for this paper arises from the evolution of the e‐commerce which has provided new means for retailers to serve customers. Pure e‐tailers and clicks‐and‐mortars are two business models of this new paradigm. It aims to study...
