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Keywords: Strategic change
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Journal Articles
International Journal of Productivity and Performance Management (2010) 59 (2): 130–144.
Published: 19 January 2010
... and how they should be modified when a strategic change in a sustainable direction occurs. Design/methodology/approach The research relies upon a deeply conducted case study, drawing evidence from documentary research and field research. Findings Relying upon the case of Procter & Gamble (P...
