...Fabiane Leticia Lizarelli; Willem Salentijn; Jiju Antony; Shreeranga Bhat; Daryl Powell; Guilherme Luz Tortorella; Leopoldo Gutierrez Purpose The study is intended to explore the key deployment factors of lean startup (LS) methodology in terms of tools, pros, cons, critical success factors (CSFs...

... study CSFs Tools DMAIC The continuous improvement (CI) mentality leads to higher quality, operational efficiency and enhanced performance (Thomas et al., 2009 ; Assarlind et al., 2012), while it diminishes waste and product variation (Kalashnikov et al., 2017...