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Discusses the key actions which need to be taken by an organization if they wish to progress from ISO 9001 or ISO 9002 registration to a quality award prize winners status. There is a large gap between the ISO 9001 requirements and the European Foundation of Quality Management (EFQM) Model of Business Excellence or other award models. However, organizations wishing to develop to total quality management (TQM) from their ISO 9000 series registration would benefit from studying the award models. This would provide them with the necessary knowledge and understanding of what is involved in a process of continuous improvement. Recommends that having gained this insight that they use one of the traditional and well‐recognized methods to introduce the basics of TQM, before using self‐assessment methods in earnest. Also recommends this approach for those organizations whose development of TQM is immature. In this way self‐assessment would be employed to best advantage.

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