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Keywords: New product development
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Journal Articles
International Journal of Quality Science (1998) 3 (4): 302–319.
Published: 01 December 1998
...Eric H. Kessler; Alok K. Chakrabarti Seventy‐five new product development projects were studied in ten large companies to test potential strategic and process antecedents to quality. Seven factors were found to significantly increase product quality: high importance placed on quality by top...
