...K.J. Zink; A. Schmidt Self‐assessment based on TQM criteria frameworks has become a widespread management tool. Apart from the Malcolm Baldrige National Quality Award in the USA, the European Model for Business Excellence has become the most important framework of this kind for Europe. This article...

... and understanding of what is involved in a process of continuous improvement. Recommends that having gained this insight that they use one of the traditional and well‐recognized methods to introduce the basics of TQM, before using self‐assessment methods in earnest. Also recommends this approach for those...