THE INDEPENDENT STORE IN AMERICA

In our last issue Professor Hollander looked at the American retail scene and discussed the role of the larger organisation, particularly in relation to such factors as suburbanisation, franchising, and diversification. This article by NRMA President James R. Williams deals specifically with the independent department store in America, and the new types of competition with which it is faced. In spite of rising expenses — payroll, occupancy, and advertising costs, James Williams believes that the independent stores are finding their own roles in their markets, and have acquired a new precision in buying and promotion. This article is taken from his address to the World Conference on Distribution in Brussels.