THE HOME FREEZER COMES INTO ITS OWN

In this special market analysis report, we take a look at the burgeoning home freezer business — an estimated 11 per cent home ownership by the end of this year. This has stimulated the development of home freezer centres, selling frozen food in excess of £20 million. Multiples and supermarkets, as one might expect, are reacting promptly. The trend towards less frequent shopping plus likely development of off‐centre superstores, argues favourably for the long‐term prospects.