How strategic advertising can speed up retail change: Woolworth's and Tesco's revolutionary campaigns

In an ariticle last year, (RDM, May/June 1975, p.22, Foodstore Advertising), I deferred consideration of what was then a new advertising campaign—the now familiar “Wonder of Woolworth”. Time has given a new perspective to the task and enabled me to write about developments in retailing which I would scarcely have believed possible eleven months ago.