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Volume 18, Issue 2
1 February 1990
This article was originally published in
Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 18, Issue 2
Research Article| February 01 1990

THE DEVELOPING INTERNATIONALISATION OF RETAILING Available to Purchase

Alan D. Treadgold
Alan D. Treadgold
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1990
Retail and Distribution Management (1990) 18 (2)
https://doi.org/10.1108/09590559010000575

The internationalisation of retailing has been a facet of retail developments in recent years and will continue to be of importance to companies in the 1990s. The forces which encourage retailers to“go international”, the scale of international presence and the strategies employed to enter new markets are identified. Finally,possible trends in the future are discussed.

Keywords:
International marketing, Co‐operation, Retailing, Strategic planning, Strategic marketing
This content is only available via PDF.
© MCB UP Limited
1990
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