Belgium:THE IMPACT OF SHOPPING CENTRES

There are not many shopping centres in Belgium but such as there are have an imaginative approach to the question of promotion. One of them puts on a major cultural exhibition regularly; another features youth orchestras. The Belgian dancer, Bejart, took a beginner's dancing class on a shopping centre mall. Perhaps more importantly, shopping centres in Belgium are moving ever closer towards ‘integral planning’ — integration with the community, a principle well established with shopping centres in Sweden. This article is taken from M. De Bodt's paper to the World Conference on Distribution.