KAUFHOF: A GERMAN STORE GROUP Available to Purchase

Kaufhof is the second largest retail group in the German Federal Republic. Like several German groups, it consists both of department stores and variety chain stores; in addition it is in business as a tour operator. It makes a significant impact on the German distributive scene. In delivering the Fourth Fraser Lecture on Retailing in London recently, Herr Nagel presented a fascinating portrait of the operating principles and merchandising policy of the group.