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Volume 12, Issue 1
1 January 1984
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Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 12, Issue 1
Review Article| January 01 1984

Seven years of generics

Peter J McGoldrick
Lecturer in Retailing and Marketing, UMIST
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1984
Retail and Distribution Management (1984) 12 (1): 57–58.
https://doi.org/10.1108/eb018220

Peter McGoldrick offers some thoughts on generic positioning and some comments on the progress of generics over the last seven years. He also takes up points made by Robert Pieczka in his article in our last issue.

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© MCB UP Limited
1984
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