Shops within shops: A changing strategy for retailers Available to Purchase

Concessionaires (shops within shops) have long been a feature of the department store; more recently they have emerged as having a role to play within the superstore retailing concept. In this article Steve Worthington examines the use by two major retailers, Tesco and Debenhams, of concessionaires as a strategic option, to create breathing space for themselves whilst they either restructure or reposition their retail interests.