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Oxford Street is one of the best‐known shopping streets in the world, but it suffers from serious problems. Investors are cautious about it; many of the buildings are of poor physical quality, and new developments pose technical difficulties. Russell Schiller offers several solutions to these problems. Oxford Street could be better managed, as are some of our better quality covered shopping centres. But in itself this would not be sufficient: what is also needed is a courageous decision to reduce traffic and introduce more pedestrianisation. Another possibility is to increase the physical depth of Oxford Street. This article is based on a talk given by Russell Schiller at a conference in September on the future of Oxford Street, organised by Westminster City Council.

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