Credit where credit's due!: Goldbergs shows the way with Style

In a recent issue Steve Worthington discussed the relationship between the use of credit cards and direct marketing. He follows up the theme in this article with a description of the Style card, operated by the Scottish retailer, Goldbergs of Glasgow. It is a “shopping” card — that is, it can be used in a variety of outlets other than Goldbergs, including the South of Scotland Electricity Board and Scottish Gas. It has 360,000 card holders and is the largest credit card operation in Scotland.