A new image for Bijenkorf at Utrecht

The Bijenkorf group of department stores in Holland has a unique significance for Dutch people, evoking sentiments of childhood nostalgia and security. Not that they have always been tied to comfortable solidity; as long ago as the late 1950s they brought in Naum Gabo, the Bauhaus designer, to work on the new Rotterdam store which emerged from the ruins of that destroyed city. Now this attention to design has been maintained with Bijenkorf's decision to use Fitch & Co for their new store in Utrecht. The accent is firmly on fashion and leisure.