SHOPPING CENTRE DEVELOPMENT IN NORTHERN IRELAND: A BORDERLINE CASE Available to Purchase

The Buttercrane Centre, Newry, is one of the most recent and most sophisticated additions to Northern Ireland′s burgeoning retailing scene. As a child of the short lived cross‐border shopping boom of the mid‐1980s, the centre opened to considerable concern about its likely impact on the nearby town centre. The findings of two customer survey exercises, however, suggest that, far from suffering, the town centre has benefited substantially from the opening of this highly attractive and heavily promoted shopping complex.