EVALUATING A STORE LOCATION

Store Location Assessment Model (SLAM) was developed initially to assist retail management in the assessment of store locations. Used by many of the UK′s leading retailers has shown the benefit of using the model as a general retail performance evaluation tool in addition to its function of assessing store locations. The development of the model while concentrating on its key applications in setting performance targets for existing sites, rationalising property portfolios, enabling management to understand the interactions of their particular retailing environment, and being able to assess new store locations is discussed. SLAM is in use in various fields ranging from consumer electricals, dry cleaning, fast food, clothing and petroleum retailing. In each application the pertinent variables change as do their weightings.